A PAYMENT EXPERIENCE IS A WEAPON OF MASS CONVERSION
Born online, payment facilities are now deployed in offline retail. These are highly effective marketing tools to increase average spending and conversion from enquiry to sale.
Nicolas Miart, managing director, Galitt
CONTEXT
Where consumer credit existed for more than 20 years, payment facilities (Buy Now Pay Later…) all gained traction since Covid-19. Today, more and more companies are entering the payment facilities market, resulting in massive fundraising. We are at the meeting point between a Real Customer Need (smoothing out expenses in a context of economic uncertainty) and start-ups that have fully invested in this sector. This market has been shaped by pure-players, who are accelerating and gaining market share in unprecedented ways, without the hindrance of physical stores. These pure-players reinvented payment facilities via simple and fluid paths, which are completely lacking in the offline world.
