Alice Chang. With her, virtual make-up has become a reality

She is the embodiment of three major trends in the retail sector: the emergence of Asia, the shift towards retail tech and the rise of women. Recognised four years ago by the American magazine Glossy as one of the “game changers” in beauty, luxury and fashion, Alice Chang is undoubtedly a pioneer. She founded Perfect.corp in 2015 (which is a long time in the digital world!), since become a leader in technological solutions based on Augmented Reality (AR) and Artificial Intelligence (AI) for a number of beauty and cosmetics companies.